✢ 2024 ✢
digital marketing
Portfolio
by
RomilA KANCHAN
I'm a Digital Marketer based in Hamilton, ​Ontario, specializing in paid ads, ​marketing campaigns, lead gen, analytics ​and content generation for 6+ years.
Social post-
Image​
Here's a ​showcase
of my ​creative ​work
See how the video was ​made here in my ​Canva workspace
Email ​Baneer
Awaren​ess Email
Landing Page
Access all my creative work
Check out how the ​email was created on ​HubSpot
A sample of E books, research ​papers and case study ​conceptualized, designed, ​and created by me.
Other ​Projects
Whitepapers
Thought Leadership
Case Study
blogs
Marketing Manager, Glider.AI
(05/2020 - 03/2023)
Campaign management, email nurturing , webdesign, daily marketing ​activities, Ads, SEO, content creation, product showcases, webinar ​hosting, driving automation, dashboard and analytics, explainer and ​promo videos, case studies and newsletters, reviews and testimonials.
Established and grew the marketing channel from start, achieving 3x ​growth annually
Work ​Experience
Assistant Marketing Manager, Mercer Mettl ​(01/2018 - 05/2019)
Leading thought leadership, authoring whitepapers, blog writing, social media ​posting, landing page and website content, survey and customer data ​analytics, explainer videos, case study, sales deck and marketing collaterals ​content and design, customer outreach for reviews and testimonials, product ​decks and walk-through videos, email markting, paid ads, affiliate link ​building, SEO and keyword ranking
Increased brand visibility by 40% with targeted strategies.
Marketing Manager, Vichara
(05/2019 - 05/2020)
Custom match ads, remarketing ads, LinkedIn InMail, affiliate ​marketing , events and awards, website redesign, email and ​social campaigns, product updates, sales enabelment, CRM ​platform management, leads and data analytics
Organized 12 major industry events, enhancing market presence.
Skills & ​Expertise
Market ​Research
Conducting ​competitive analysis ​and audience ​research.
Digital ​Marketing ​Strategies
Multi-channel ​campaigns ​execution.
Graphic
Design
Creating visual ​content with Canva, ​Adobe Creative ​Suite.
SEO and SEM
Boosting visibility ​through search.
Social Media ​Management
Utilizing LinkedIn, ​Facebook, Twitter, ​Instagram
Email ​Marketing
Designing and ​optimizing email ​campaigns.
Brand ​Management
Maintaining brand ​identity and ​reputation.
Market ​Research
Conducting ​competitive analysis ​and audience ​research.
Video ​Production
Developing ​promotional and ​product videos.
A/B Testing
Optimizing content ​and ads through ​testing.
Content ​Creation
Engaging blog, ​video, and social ​media content.
Customer ​Relationship ​Management ​(CRM)
Managing customer ​data with tools like ​Salesforce.
Event ​Coordination
Planning and ​executing industry ​events.
PPC ​Campaigns
Managing pay-​per-click ads on ​Google Ads.
Marketing ​Automation
Streamlining ​workflows with ​tools like HubSpot.
Influencer ​Marketing
Collaborating with ​influencers for ​broader reach.
Some other things I’ve done..
Data Analysis
Using Google ​Analytics, Tableau ​for insights.
Lead
Generation
Capturing and ​nurturing leads ​effectively.
After college, I worked on freelance content writing ​projects for small businesses in my hometown.
I worked in commodities (at ADM), procurement (at Beroe), ​market intelligence (at Korn Ferry and Evalueserve)
I do a lot of digital art, but I also love painting and sketching.
Senior Business Analyst, ​Hay Consultants India ​Pvt Ltd
(2016 - 2017)
Enhanced research ​quality and delivery ​timelines by 15%.
Senior Business ​Analyst, Rocsearch ​India Pvt Ltd
(2015 - 2016)
Produced ​comprehensive ​research reports on ​the Telecom industry.
Research Analyst, ​Beroe Consulting India ​Pvt Ltd (2013 - 2014)
Created business ​intelligence reports on ​procurement and ​supply chain
Senior Business ​Analyst, Evalueserve ​SEZ Pvt Ltd (2014 - ​2015)
Developed and ​assessed data ​collection methods.
My Sketches
Phone
(289) 885 5807